Mean What You Say

One summer day many years ago, a friend of our family told my then eight-year old self that he would build me a treehouse in the fall. Maybe this friend didn’t realize how much I trusted his words. Maybe this friend didn’t really think I was paying attention to what he said or figured that, being a kid, it

What’s in a Logo?

Rumor has it that UK oil group BP spent close to $150,000 US dollars on logo design before launching the now instantly recognizable sunflower logo in 2001. British Petroleum adopted this new logo and rebranded itself as BP (“Beyond Petroleum”) due to negative press on their