The Evolving Corporate Story

A company’s history, if you look hard enough, has all the elements of a good fairy tale. It is multi-layered, with multiple moving parts and multiple players; it is a constantly evolving and shifting entity. There is the workforce, the executives, those that have resigned or been hired, the product line, the “wicked” take-over team, […]

How to Keep Your Head Above Water (When Business Gets Rough)

Building and growing a business is in my blood. I come from a long line of entrepreneurs that thrived on self-employment. From my great-grandfather on my mother’s side to my dad and several more in-between, we have always enjoyed building businesses from the ground up. But it hasn’t been easy and it would be a lie […]

The (Symbiotic) Relationship Between Employer and Employee

How do the basic bonds within a company mimic relationships found in nature?  A company’s strength is to a large degree derived from the quality of the bond between employer and employee. If the employee, whether a physician, dog walker or factory worker, feels that his or her interests are respected and his work is […]

What’s in a Logo?

Rumor has it that UK oil group BP spent close to $150,000 US dollars on logo design before launching the now instantly recognizable sunflower logo in 2001. British Petroleum adopted this new logo and rebranded itself as BP (“Beyond Petroleum”) due to negative press on their poor safety standards and other reasons. This new logo was to […]