Aktywa marki

Guidelines to ensure a consistent visual brand experience for CivilGEO
across all marketing materials and executions.

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Primary Logo

The CivilGEO logo consists of an icon and a wordmark. Whenever possible, use the primary four-color horizontal logo lockup. If placed on a background that compromises contrast, opt for the white version to ensure visibility.

CivilGEO
CivilGEO

Tagline Logo: “Ready to Engineer”

The “Ready to Engineer” tagline logo complements CivilGEO’s brand identity and should be used consistently. It is available in black and white versions, which should be applied in contrast to the background for optimal readability.

Product Logos

Like the CivilGEO logo, product logos also feature an icon and a wordmark. Whenever possible, use the primary full-color horizontal logo lockup. If contrast is an issue, use the white version to maintain clarity.

Color Palette

Always use CivilGEO’s official color palette to maintain consistency and reinforce brand identity across all marketing materials and communications. Ensure that these colors are applied accurately, adhering to the specified values for digital and print use.

Below is the official CivilGEO color palette:

#006ebd

R-0 G-110 B-189

C-88 M-55 Y-0 K-0

#009145

R-0 G-45 B-69

C-87 M-18 Y-100 K-4

#bd0000

R-189 G-0 B-0

C-17 M-100 Y-100 K-9

#f15a2d

R-241 G-90 B-45

C-0 M-80 Y-92 K-0

Typography

Always use CivilGEO’s official typography to maintain a consistent and recognizable brand identity across all platforms. Ensure that these typefaces are applied accurately for their intended purposes.

To maintain consistency:

  • Website Typography: Open Sans
  • Documents & Emails Typography: Calibri Font Family
  • Product Logos Typography: Verdana Bold

Open Sans Font Family

Calibri Font Family

Verdana Bold for GeoHECRAS