What’s in a Logo?

Rumor has it that UK oil group BP spent close to $150,000 US dollars on logo design before launching the now instantly recognizable sunflower logo in 2001. British Petroleum adopted this new logo and rebranded itself as BP (“Beyond Petroleum”) due to negative press on their poor safety standards and other reasons. This new logo was to […]

The Many Faces of “Free”

Free stuff comes in many different forms. Sometimes there are legitimate, useful things to be had for free. Consider the scores of handy apps to be downloaded free of charge that perform any number of useful tasks. And then there is the pretty ridiculous stuff, designed to lure in anyone with a little too much […]